am f812258e: Doc change: add docs for edu opt-in.

* commit 'f812258e5ca9449402781a7330c0e3696f566e09':
  Doc change: add docs for edu opt-in.

7 files changed, 484 insertions, 98 deletions

diff --git a/docs/html/distribute/distribute_toc.cs b/docs/html/distribute/distribute_toc.cs
index 907d2670a0e8..75cf9f93d13e 100644
--- a/docs/html/distribute/distribute_toc.cs
+++ b/docs/html/distribute/distribute_toc.cs
@@ -88,6 +88,7 @@
     <ul>
       <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/about.html">About</a></li>
       <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/start.html">Get Started</a></li>
+      <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/guidelines.html">Guidelines</a></li>
       <li><a href="<?cs var:toroot ?>distribute/googleplay/edu/contact.html">Sign Up</a></li>
     </ul>  
   </li>
diff --git a/docs/html/distribute/googleplay/edu/contact.jd b/docs/html/distribute/googleplay/edu/contact.jd
index a302bc93cf02..804d925864cb 100644
--- a/docs/html/distribute/googleplay/edu/contact.jd
+++ b/docs/html/distribute/googleplay/edu/contact.jd
@@ -24,7 +24,7 @@ teachers and administrators buy, deploy, and use apps. </p>
 Whether you have an existing educational app or are developing a fresh idea that
 will unlock learning in the classroom &mdash; sign up to receive information about
 the upcoming launch of Google Play for Education. To get your apps ready, read our
-<a href="{@docRoot}distribute/googleplay/edu/start.html">guidelines</a> for building
+<a href="{@docRoot}distribute/googleplay/edu/guidelines.html">guidelines</a> for building
 educational apps.</p>
     </p><a href="http://developer.android.com/edu/signup">Developer Sign Up »</a>
   </div>
diff --git a/docs/html/distribute/googleplay/edu/guidelines.jd b/docs/html/distribute/googleplay/edu/guidelines.jd
new file mode 100644
index 000000000000..820cb17d76b0
--- /dev/null
+++ b/docs/html/distribute/googleplay/edu/guidelines.jd
@@ -0,0 +1,257 @@
+page.title=Guidelines for Apps
+page.metaDescription=Get your apps ready for Google Play for Education.
+excludeFromSuggestions=true
+@jd:body
+
+<div style="position:absolute;margin-left: 636px;
+            margin-top:-76px;color:#777;">If you're interested<br>
+            <a href="{@docRoot}distribute/googleplay/edu/contact.html"
+            class="go-link"
+            style="display: block;text-align: right;">SIGN UP</a></div>
+
+<div
+style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
+can now include your apps in the Google Play for Education <a
+href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>,
+getting it into the hands of participating schools and key influencers in the
+education technology community. See <a href="start.html">Get Started</a> to
+learn how to participate. </div>
+
+<p>The sections below list the guidelines and requirements for apps
+participating in Google Play for Education.
+
+<p>Before you include your app in Google Play for Education, set up a <a
+href="#test-environment">test environment</a> and make sure your app meets all
+of the safety, usability, and quality guidelines given here. You can use the
+linked resources to help
+you develop a great app for students that offers compelling content and an
+intuitive user experience on Android tablets.</p>
+
+<p>In addition, ensure that your app complies with the terms of a <a
+href="https://play.google.com/about/developer-distribution-agreement-addendum.
+html" target="_policies">Google Play for Education Addendum</a>, as well as
+the standard  <a
+href="http://play.google.com/about/developer-content-policy.html"
+target="_policies">Google Play Developer Program Policies</a> and <a
+href="http://play.google.com/about/developer-distribution-agreement.html"
+target="_policies">Developer Distribution Agreement</a>.</p>
+
+
+<h2 id="requirements">Safety First</h2>
+
+<p>To participate, your apps must be designed to be appropriate for
+the K-12 market. The basic requirements that your apps must meet are:</p>
+
+<ol>
+  <li>Apps and the ads they contain must not collect personally identifiable
+information other than user credentials or data required to operate and improve
+the app.</li>
+  <li>Apps must not use student data for purposes unrelated to its educational
+function.</li>
+  <li>Apps must have a content rating of "Everyone" or "Low Maturity" (apps with
+a "Medium Maturity" rating are allowed, if they have that rating solely because
+they allow communication between students).</li>
+  <li>App content, including ads displayed by the app, must be consistent with
+the app's maturity rating. The app must not display any “offensive” content, as
+described in the <a
+href="http://play.google.com/about/developer-content-policy.html">Google Play
+Developer Program Policies</a> and <a
+href="https://support.google.com/googleplay/android-developer/answer/188189">
+content-rating guidelines</a>.</p></li>
+<li>Apps must comply with the Children’s Online Privacy Protection Act
+and all other applicable laws and regulations.</li>
+</ol>
+
+
+<h2 id="inapp">Monetizing and Ads</h2>
+
+<p>Google Play for Education provides a simple and secure environment for students
+and teachers. To support that environment, priced or free apps that do not use in-app
+purchases are preferred, as are apps that do not display ads. Apps that use in-app
+payments or ads are acceptable, but you must declare those behaviors when opting-in
+to Google Play for Education. Your app's use of in-app purchases or ads will be
+disclosed to educators when they are browsing for content.</p>
+
+<p>Follow the guidelines below to help your app receive the
+  highest ratings and offer the best possible user-experience.</p>
+
+<p>If your app is priced or sells in-app products, you must:</p>
+
+<ul>
+  <li>Sell all content and services through Google Play for Education</li>
+  <li>Allow Google Play to offer teachers limited free trials before purchase
+(through business terms only, no development work is needed)</li>
+<li>Disable in-app purchases if possible, or ensure that:
+
+<ul>
+<li>Users can access your app's core functionality for a classroom setting without
+an in-app purchase.</li>
+<li>In-app purchases are clearly identifiable in your UI.</li>
+<li>You declare the use of in-app purchases at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
+</ul>
+</li>
+</ul>
+
+<p class="note"><strong>Note</strong>: In-app
+purchases are blocked on Google Play for Education tablets at this time.</p>
+
+<p>If your app displays ads, you should:
+  <ul>
+  <li>Disable the display of ads if possible, or ensure that:
+  <ul>
+    <li>Ads are not distracting for students or teachers</li>
+    <li>Ads do not occupy a significant portion of the screen</li>
+    <li>Ads content does not exceed the maturity rating of the app.</li>
+    <li>You declare the use of ads at <a href="{@docRoot}distribute/googleplay/edu/start.html#opt-in">opt-in</a>.</li>
+  </ul>
+  </li>
+</ul>
+
+<p>We discourage the use of ads within apps included in Google Play for Education.
+While ads are allowed, please note that the Google Play for Education site will
+flag apps that display ads, so educators can choose use apps that are ad-free.
+Similarly, we also discourage any UI within your app that exposes in-app purchase
+to students. <!--Please note that we may block access to in-app purchases on student
+tablets.--></p>
+
+
+<h2 id="approved">Educational Value</h2>
+
+<p>Apps submitted to Google Play for Education will be evaluated by a
+third-party educator network, which will review them based on alignment with <a
+href="http://www.corestandards.org/" class="external-link"
+target="_android">Common Core Standards</a> and other factors. This will help
+make your content more discoverable for teachers and administrators as they
+browse by grade level, subject, core curriculum, and other parameters. </p>
+
+<p>Apps with highest educational value will have these characteristics:</p>
+<ul>
+  <li>Designed for use in K-12 classrooms.</li>
+  <li>Aligned with a common core standard or support common-core learning.</li>
+  <li>Simple, easy to use, and intuitive for the grade levels the app is targeting.
+  App is relatively easy to navigate without teacher guidance. Not distracting
+  or overwhelming to students.</li>
+  <li>Enjoyable and interactive. App is engaging to students and lets them control
+  their experience.</li>
+  <li>Versatile. App has features make the it useful for more than one classroom
+  function or lesson throughout the school year.</li>
+  <li>Supports the "4Cs":
+    <ul>
+    <li><em>Creativity</em> &mdash; Allows students to create in order to express
+    understanding of the learning objectives, and try new approaches, innovation
+    and invention to get things done.</li>
+    <li><em>Critical thinking</em> &mdash; Allows students to look at problems in
+    a new way, linking learning across subjects and disciplines.</li>
+    <li><em>Collaboration</em> &mdash; Allows students and (if appropriate) educators
+    to work together to reach a goal.</li>
+    <li><em>Communication</em> &mdash; Allows students to comprehend, critique and
+    share thoughts, questions, ideas and solutions.</li>
+    </ul>
+  </li>
+</ul>
+
+<p>As you design and develop your app, make sure it offers high educational value
+by addressing as many of those characteristics as possible.</p>
+
+
+<h2 id="quality">App Quality</h2>
+
+<p>Google Play for Education brings educational content to students and teachers
+on Android tablets. Your apps should be designed to perform well and look great
+on Android tablets, and they should offer the best user experience possible.
+</p>
+
+<p>High quality apps are engaging, intuitive, and offer compelling content.
+Google Play for Education will highlight high-quality apps for easy discovery in
+the store. Here are some recommendations for making your app easy for students
+and teachers to enjoy.</p>
+
+<ul>
+  <li>Meet Core app quality guidelines
+    <ul>
+      <li>Follow <a
+      href="{@docRoot}design/index.html">Android Design Guidelines</a>.
+      Pay special attention to the sections on <a href="{@docRoot}design/patterns/actionbar.html">Action
+      Bar</a>, <a href="{@docRoot}design/patterns/navigation.html">Navigation</a> and <a
+      href="{@docRoot}design/patterns/pure-android.html">Pure Android</a>.</li>
+      <li>Test your apps against the <a href="{@docRoot}distribute/googleplay/quality/core.html">Core
+      App Quality Guidelines</a>.</li>
+    </ul>
+  </li>
+<li>Meet tablet app quality guidelines
+  <ul>
+   <li>Follow our best practices for tablet app development</li>
+   <li>Review the <a href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App
+   Quality Checklist</a> and <a
+   href="http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html" target="_android">blog post on designing for tablets</a></li>
+   <li>Check your Optimization Tips in the Google Play Developer Console (if you've
+   already uploaded your app)</li>
+  </ul>
+<li>Strive for simplicity and highest usability for students
+  <ul>
+    <li>Design your app so that teachers and students can use all capabilities of
+    your app without
+    having to sign-in to multiple accounts and remember multiple passwords.</li>
+    <li>Every student or teacher using a Google Play for Education tablet will already be
+    signed in with a Google account on the device.  You can take advantage of that to provide a
+    simple, seamless sign-in experience in your app. A recommended approach is to use
+    <a href="{@docRoot}google/play-services/auth.html">Google OAuth 2 authorization</a>
+    through Google Play Services.</li>
+  </ul>
+</li>
+</ul>
+
+
+<h2 id="test-environment">Test Environment</h2>
+
+<p>To test your app and assess it against the guidelines in this document, it's
+recommended that you set up a test environment that replicates the actual
+environment in which students and teachers will run your app.</p>
+
+<p>In general, you should use the test environment described in <a
+href="{@docRoot}distribute/googleplay/quality/tablet.html#test-environment">
+Setting Up a Test Environment for Tablets</a>, including a small number of
+actual hardware devices that replicate the tablet form factors used in the
+Google Play for Education.</p>
+
+<h3 id="devices">Android tablets</h3>
+
+<p>Google Play for Education uses primarily Nexus 7 and Nexus 10 devices, so
+your testing can focus on those specific hardware devices. You can purchase the
+devices from <a href="https://play.google.com/store/devices/details?id=nexus_7_16gb" target="_android">Google Play</a> and other stores. Although testing on Nexus
+devices is preferred, you can test on other 7-inch or 10-inch tablets or virtual
+devices if you don't have access to Nexus devices.</p>
+
+<h3 id="conditions">Test conditions</h3>
+
+<p>Once you've set up a suitable hardware environment, make sure to test your
+apps under conditions that simulate those of schools. For example, Google Play
+for Education lets administrators control or disable certain capabilities for
+students, so it's good to test your app with those capabilities disabled. Below
+are some conditions to test your app in, to ensure best results in the Google
+Play for Education environment:</p>
+
+<ul>
+<li><em>Android version</em> &mdash; Test the app on devices running Android
+4.2. Google Play for Education devices will be running Android 4.2 or higher
+(API level 17).</li>
+<li><em>Proxy server</em> &mdash; Test the app in network environment that uses
+proxies. Many schools use proxies.</li>
+<li><em>Secondary user account</em> &mdash; Test the app using a secondary user
+account. Most Google Play for Education users will not be using the primary <a
+href="{@docRoot}about/versions/jelly-bean.html#42-multiuser">multiuser</a>
+account on their devices. For testing, create a secondary multiuser account on
+your tablet.</li>
+<li><em>No location services</em> &mdash; Test the app to make sure it works
+properly with location services disabled. Many schools will disable location
+services for student devices.</li>
+<li><em>No In-app Billing</em> &mdash; Test the app to make sure it works
+properly without access to In-app Billing. In-app purchases are blocked on
+Google Play for Education devices at this time.</li>
+<li><em>No Bluetooth</em> &mdash; Test the app to make sure it works properly
+when Bluetooth is disabled. Many schools will disable Bluetooth on student
+devices.</li>
+<li><em>No access to network</em> &mdash; Test the app to make sure it works
+properly when the device cannot connect to the internet. </li>
+</ul>
+
diff --git a/docs/html/distribute/googleplay/edu/start.jd b/docs/html/distribute/googleplay/edu/start.jd
index e740cce9b4d4..67055bac4d33 100644
--- a/docs/html/distribute/googleplay/edu/start.jd
+++ b/docs/html/distribute/googleplay/edu/start.jd
@@ -1,5 +1,5 @@
 page.title=Get Started
-page.metaDescription=Get your apps ready for Google Play for Education.
+page.metaDescription=Get Started with Google Play for Education
 excludeFromSuggestions=true
 @jd:body
 
@@ -9,126 +9,250 @@ excludeFromSuggestions=true
             class="go-link"
             style="display: block;text-align: right;">SIGN UP</a></div>
 
+<div style="background-color:#fffdeb;width:100%;margin-bottom:1em;padding:.5em;">You
+can now include your apps in the Google Play for Education <a href="#program">pilot program</a>,
+getting it into the hands of participating schools and key influencers in the education technology
+community. See the sections below to learn more.</div>
+
 <p>If you've got a great app for education or just an idea for one, plan to be a
 part of Google Play for Education to reach even more teachers and students. It's
-easy to participate, and you will be able to offer new or existing Android apps
-using the familiar tools in Google Play.</p>
+easy to participate, and you'll be able to offer new or existing Android apps
+using familiar tools and processes in Google Play.</p>
+
+<p>To get started, review the sections in this document and learn how to make
+your apps available through Google Play for Education. Also make sure to read <a
+href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
+Apps</a>  for information on the safety, usability, and quality standards that
+your apps should meet. When your app is ready, you can opt-in to Google Play for
+Education from the Developer Console.</p>
+
+<p>Note that the initial launch of Google Play for Education is planned for Fall
+2013 and will include schools in the United States only, with support for other
+countries to follow. At this time, please include your app in Google Play for
+Education only if it is targeting the <strong>US K-12 market</strong>. </p>
+
+
+<h2 id="participate">How to Participate</h2>
+
+<div style="float:right; padding-top:2em;"><img
+src="{@docRoot}images/gp-edu-process.png"></div>
+
+<p>Google Play for Education lets you put your educational apps in front of a
+new audience of teachers and students. You can develop and publish using
+familiar tools and processes, such as your existing Developer Console account
+and your current distribution and pricing settings. It's easy to participate
+&mdash; the sections below outline the process.</p>
+
+<h3 id="basic-info">1. Understand guidelines and policies</h3>
+
+<p>To prepare for a successful launch on Google Play for Education, start by
+reviewing the guidelines for educational apps in Google Play and the policies
+that apply to your apps. See <a
+href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
+Apps</a> for details.</p>
+
+<p>Also, make sure that your are familiar with the policies that your app must
+comply with, including
+<a href="http://play.google.com/about/developer-content-policy.html" target="_policies">content
+policies</a>, the <a
+href="http://play.google.com/about/developer-distribution-agreement.html"
+target="_policies">developer agreement</a>,  and <a
+href="https://play.google.com/about/developer-distribution-agreement-addendum.
+html" target="_policies">Google Play for Education Addendum</a>.</p>
+
+<h3 id="developing">2. Design and develop a great app for education</h3>
+
+<p>A great app for educators and students is designed for classroom use, looks
+great on tablets, and delivers a compelling feature set for teachers and
+students. If you are developing an app for education, make sure that it is
+appropriate for K-12 classrooms, offers educational value, and is refined to
+offer a polished, high-quality tablet experience.</p>
+
+<p>Assess your app against the criteria listed in <a
+href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
+Apps</a> and plan on supporting them to the greatest extent possible. In some
+cases you might need to modify your features or UI to support the requirements
+of the classroom use-case. It's a good idea to identify those areas early in
+development so that you are able address them properly. </p>
+
+<p>With Google Play for Education, optimizing your app for tablets is a crucial
+part of getting your app ready for distribution to educators. A variety of
+resources are available to help you understand what you need to optimize for
+tablets &mdash; a good starting point is the <a
+href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App Quality
+Guidelines</a>. </p>
+
+<p>Throughout design and development, it's important to have a suitable device
+on which to prototype and test your user experience. It's highly recommended
+that you acquire one or more tablet devices and set up your testing environment
+as early as possible. The recommended hardware device that replicates the Google
+Play for Education environment is the Nexus 7, which is available from <a href="https://play.google.com/store/devices/details?id=nexus_7_16gb" target="_android">Google Play</a> and other stores.</p>
+
+<p>Proper testing and quality assurance are key aspects of delivering a great
+app for teachers and students. Make sure you set up a <a
+href="{@docRoot}distribute/googleplay/edu/guidelines.html#test-environment">
+proper test environment</a> to ensure that your app meets guidelines under
+realistic conditions.</p>
+
+<h3 id="opt-in">3. Opt-in to Google Play for Education and publish</h3>
 
-<p>To get started, review the sections in this document and learn about the
-safety, usability, and quality guidelines that apps should meet. Assess your
-apps against these guidelines and make any adjustments needed. You can use the
-linked resources to help you develop a great app for students that offers
-compelling content and an intuitive user experience on Android tablets.</p>
+<div class="sidebox-wrapper">
+<div class="sidebox">
+<h2>Before you opt-in</h2>
+<p>To participate in Google Play for Education, you must agree to a <a
+href="https://play.google.com/about/developer-distribution-agreement-addendum.html"
+target="_policies">Google Play for Education Addendum</a>
+to the standard Developer Distribution Agreement.</p>
 
-<h2 id="requirements">Safety First</h2>
+<p>Before you opt-in, review the Addendum completely and make any necessary
+modifications to your app.</p>
+</div>
+</div>
 
-<p>To participate, your apps must be designed to be usable and appropriate for
-the K-12 market. The basic requirements that your apps must meet are:</p>
+<p>When you've built your release-ready APK and tested to ensure that it meets
+the <a href="{@docRoot}distribute/googleplay/edu/guidelines.html">app guidelines</a>,
+upload it to the Developer Console, create your store listing, and set
+distribution options. If you aren't familiar with how to prepare for launch on
+Google Play, see the <a
+href="{@docRoot}distribute/googleplay/publish/preparing.html">Launch Checklist</a>. </p>
+
+<p>When your app is ready to publish, you can <em>opt-in</em> to Google Play for
+Education from the Developer Console. Opt-in means that you want your app to be
+made available to educators through Google Play for Education, including review,
+classification, and approval by our third-party educator network. Note that
+opt-in does not affect the availability of your app in Google Play Store.</p>
+
+<p>Opt-in also confirms that your app complies with <a
+href="http://play.google.com/about/developer-content-policy.html"
+target="_policies">Google Play Developer Program
+Policies</a> and the <a
+href="http://play.google.com/about/developer-distribution-agreement.html"
+target="_policies">Developer Distribution Agreement</a>,
+including a <a
+href="https://play.google.com/about/developer-distribution-agreement-addendum.
+html" target="_policies">Google Play for Education
+Addendum</a>. If you are not familiar with these policy documents or the
+Addendum, make sure to read them before opting-in. </p>
+
+<p>Here's how to opt-in to Google Play for Education for a specific app:</p>
 
 <ol>
-  <li>Apps and the ads they contain must not collect personally identifiable
-information other than user credentials or data required to operate and improve
-the app.</li>
-  <li>Apps must not use student data for purposes unrelated to its educational
-function.</li>
-  <li>Apps must have a content rating of "Everyone" or "Low Maturity" (apps with
-a "Medium Maturity" rating are allowed, if they have that rating solely because
-they allow communication between students).</li>
-  <li>App content, including ads displayed by the app, must be consistent with
-the app's maturity rating. The app must not display any “offensive” content, as
-described in the <a
-href="http://play.google.com/about/developer-content-policy.html">Google Play
-Developer Program Policies</a> and <a
-href="https://support.google.com/googleplay/android-developer/answer/188189">
-content-rating guidelines</a>.</p></li>
+  <li>In the Developer Console All Applications page, click the app you want to
+opt-in. </li>
+  <li>Under Pricing and Distribution, scroll down to find "Google Play for
+Education" and the opt-in checkbox. </li>
+  <li>Click the checkbox next to "Include my app in Google Play for
+Education..."</li>
+  <li>After you've opted-in, find the "Ads" and "In-app purchases" checkboxes below.
+Check each checkbox that applies. Your app's use of ads or in-app purchases will
+be shown to educators when they are browsing your app. </li>
+  <li>Click "Save" to save your Pricing and Distribution changes.</li>
 </ol>
 
+<div style="clear:both;margin-top:1.5em;margin-bottom:1.5em;width:660px;">
+<img src="{@docRoot}images/gp-edu-optin.png" style="border:2px solid #ddd;width:660px;">
+<p class="image-caption"><span style="font-weight:500;">Opt-in for apps</span>:
+Include your app in Google Play for Education by opting-in from the Developer Console.</p>
+</div>
 
-<h2 id="approved">With the Help of Educators</h2>
+<p>Once you save changes and publish your app, the app will be submitted to our
+third-party educator network for review and approval. If the app is already
+published, it will be submitted for review as soon as you opt-in and save your
+changes. </p>
 
-<p>App content submitted to Google Play for Education will be reviewed by
-educators who will categorize the apps and align them with <a
-href="http://www.corestandards.org/" class="external-link"
-target="_android">Common Core Standards</a>. This will help make your content
-discoverable in a way that is easy for teachers and administrators. </p>
+<p class="note"><strong>Note</strong>: Google Play for Education is part of
+Google Play. When you publish an app that's opted-in to Google Play for
+Education, the app becomes available to users in Google Play right away. After
+the app is reviewed and approved, it then becomes available to educators in
+Google Play for Education.</p>
 
+<h3 id="review">4. Track your review and approval</h3>
 
-<h2 id="secure">Sold Simply</h2>
+<p>Google Play for Education provides content to educators in a way that's
+properly organized by subject, grade level, and common core standards (where
+applicable). To ensure high educational value and proper classification, we work
+with a third-party educator network to review and approve apps before making
+them discoverable through the Google Play for Education browsing tools. </p>
 
-<p>Google Play for Education provides a simple and secure environment in which
-educators can buy apps in a way that's easy for schools &mdash; through purchase
-orders. Your apps must support this environment by ensuring that they:</p>
+<p>Our third-party educator network will evaluate apps according to educational
+value and alignment with K-12 core standards, then assign the metadata for
+subject, grade level, and core curriculum that makes them easily browseable for
+educators. To understand how your apps will be evaluated, please see the <a
+href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
+Apps</a> document.</p>
 
-<ul>
-  <li>Sell all content and services through Google Play for Education</li>
-  <li>Permit Google Play to offer teachers limited free trials before purchase
-(through business terms only, no development work is needed)</li>
-</ul>
+<p>As soon as you opt-in to Google Play for Education and publish, your app is
+queued for review by our third-party educator network. The review and approval
+process can take <strong>3-4 weeks or more</strong>. You'll receive notification
+by email (to your developer account address) when the review is complete, with a
+summary of the review results. </p>
+
+<p class="note"><strong>Note</strong>: Until the full product launch in Fall
+2013, please expect the initial review of your app to take longer than usual.
+</p>
+
+<p>At any time, you can check the review and approval status of your app in the
+Developer Console, under "Google Play for Education" in the app's Pricing and
+Distribution page. There are three approval states:</p>
 
-<p>In addition, it's highly recommended that your apps:</p>
 <ul>
-  <li>Disable in-app purchase in any UI accessible to students.</li>
+<li><em>Pending</em> &mdash; Your app was sent for review and the review
+is not yet complete.</li>
+<li><em>Approved</em> &mdash; Your app was reviewed and approved. The app
+will be made available directly to educators through Google Play for Education.
+Until the full product launch later this year, your app will be available to a
+limited number of educators through the <a
+href="{@docRoot}distribute/googleplay/edu/start.html#program">pilot program</a>.
+Once your app is approved, you can update it at your convenience without needing
+another full review. </li>
+<li><em>Not approved</em> &mdash; Your app was reviewed and not approved.
+Check the notification email for information about why the app was not approved.
+You can address any issues and opt-in again for another review. </li>
 </ul>
 
-<h2 id="quality">High Quality and Usability</h2>
+<p>If you have questions about the review status of your app, follow the process
+discussed in the next section. </p>
 
-<p>Google Play for Education brings educational content to students and teachers
-on Android tablets. Your apps should be designed to perform well and look great
-on Android tablets, and they should offer the best user experience possible.
-</p>
+<h3 id="appeal">5. Get support or appeal your review results</h3>
 
-<p>High quality apps are engaging, intuitive, and offer compelling content.
-Google Play for Education will highlight high-quality apps for easy discovery in
-the store. Here are some recommendations for making your app easy for students
-and teachers to enjoy.</p>
+<p>After your app is reviewed you'll receive an email giving you the review
+results, including whether the app was approved, how the app was classified, and
+what issues may need to be addressed. You'll receive the email at the address
+you specified for your developer account. </p>
 
-<ul>
-  <li>Meet Core app quality guidelines
-    <ul>
-      <li>Follow <a href="{@docRoot}design/index.html">Android Design Guidelines</a>. 
-      Pay special attention to the sections on <a href="{@docRoot}design/patterns/actionbar.html">Action
-      Bar</a>, <a href="{@docRoot}design/patterns/navigation.html">Navigation</a> and <a 
-      href="{@docRoot}design/patterns/pure-android.html">Pure Android</a>.</li>
-      <li>Test your apps against the <a href="{@docRoot}distribute/googleplay/quality/core.html">Core
-      App Quality Guidelines</a>.</li>
-    </ul>
-  </li>
-<li>Meet tablet app quality guidelines
-  <ul>
-   <li>Follow our best practices for tablet app development</li>
-   <li>Review the <a href="{@docRoot}distribute/googleplay/quality/tablet.html">Tablet App
-   Quality Checklist</a> and <a href="http://android-developers.blogspot.com/2012/11/designing-for-tablets-were-here-to-help.html"
-   class="external-link;" target="_android">blog post on designing for tablets</a></li>
-   <li>Check your Optimization Tips in the Google Play Developer Console (if you've already uploaded your app)</li>
-  </ul>
-<li>Strive for simplicity and highest usability for students
-  <ul>
-    <li>Design your app so that teachers and students can use all capabilities of your app without
-    having to sign-in to multiple accounts and remember multiple passwords. </li>
-    <li>For best experience, use Google sign-in in your apps, which provides seamless authentication
-    across apps. <!--Google Account login service and integrate with Google Drive where appropriate. --></li>
-  </ul>
-</li>
-</ul>
-<p>In addition, it's highly recommended that your apps:</p>
-<ul>
-  <li>Disable advertisements in any UI accessible to students.</li>
-</ul>
+<p>If you believe your app was reviewed or classified incorrectly, you will be
+able to appeal and request reconsideration. Watch for more information on the
+appeal process and links in the weeks to come.</p>
+
+<p class="note"><strong>Note</strong>: Support and appeal forms are not yet
+available, but will be available soon.</p>
+
+
+<h2 id="program">Google Play for Education Pilot Program</h2>
+
+<p>Leading up to the full launch in Fall 2013, Google Play for Education will be
+available to participating schools across the United States as part of a pilot
+program. Educators in participating schools can browse for apps and purchase
+them in bulk, then deploy them instantly to teacher and student devices. </p>
 
+<h3 id="pilot-apps">Including your apps in the pilot</h3>
 
-<h2 id="strategies">Strategies for Development</h2>
+<p>As an app developer, you can take part in the pilot program, getting your app
+into the hands of schools and key influencers in the education technology
+community. It's a great way to get early feedback on your educational app. To
+offer your app in the pilot program, just prepare the app, ensure that it meets the
+<a href="{@docRoot}distribute/googleplay/edu/guidelines.html">Guidelines for
+Apps</a>, and then opt-in to Google Play for Education, as described above.  </p>
 
-  <p>If you have an existing educational app in Google Play, the classroom
-environment offered by Google Play for Education presents a slightly different
-set of needs, requirements, and also opportunities.</p> 
+<p>Once your app is approved during review by our third-party educator network,
+it will be made available to educators in the pilot program right away. Note
+that, during the pilot program, the review and approval process may take longer
+than usual.</p>
 
-  <p>We're working to give you the tools you need to build for the classroom
-environment from a single APK, delivered as a single product to all of your
-users in Google Play. Our goal is to let you customize your app's UI and
-features as minimally or deeply as you need, to provide a simple, intuitive, and
-beautiful learning experience. </p>
+<h3 id="launch">Full launch to US schools</h3>
+<p>The initial launch of Google Play for Education is planned for Fall 2013. The
+pilot program and full launch will include schools in the United States only,
+with support for schools in other countries to follow. </p>
 
-  <p>Watch for more information on developer tools coming in the weeks ahead.
-We'll update this page as we roll out tools for you to use. As a starting point,
-we recommend planning your app's design and ensuring its optimization on Nexus
-tablets.</p>
+<p>At this time, you should include your app in Google Play for Education only
+if it is targeting the US K-12 market. </p>
\ No newline at end of file
diff --git a/docs/html/distribute/googleplay/publish/preparing.jd b/docs/html/distribute/googleplay/publish/preparing.jd
index 0cbc27037f2d..5593f4f8efc9 100644
--- a/docs/html/distribute/googleplay/publish/preparing.jd
+++ b/docs/html/distribute/googleplay/publish/preparing.jd
@@ -81,6 +81,10 @@ violations, termination of your developer account. </p>
 <tr>
 <td><p>Related resources:</p>
 <ul style="margin-top:-.5em;">
+
+<li><strong><a href="{@docRoot}distribute/googleplay/policies/index.html">Google Play Policies and Guidelines</a></strong> &mdash; An overview of Google Play policies for spam, intellectual property, and ads, with examples of common problems. </li>
+</a></strong> &mdash; Help Center document describing various content policies and processes.</li>
+
 <li><strong><a href="http://support.google.com/googleplay/android-developer/bin/topic.py?hl=en&topic=2364761&parent=2365624&ctx=topic">Policy and Best Practices
 </a></strong> &mdash; Help Center document describing various content policies and processes.</li>
 
diff --git a/docs/html/images/gp-edu-optin.png b/docs/html/images/gp-edu-optin.png
new file mode 100644
index 000000000000..91e4e0d1e041
--- /dev/null
+++ b/docs/html/images/gp-edu-optin.png
diff --git a/docs/html/images/gp-edu-process.png b/docs/html/images/gp-edu-process.png
new file mode 100644
index 000000000000..febf0078a5f4
--- /dev/null
+++ b/docs/html/images/gp-edu-process.png